How much for a gallon of milk...gas...OJ?

When I worked on a presidential campaign, one of my duties was to put together a memo for the candidate whenever he came to the state. The memo would include the price of a gallon of milk, bread, and a gallon of gas. Why did my candidate need this information? Because if he didn't know the price of these things when asked by the media, he'd be accused of being "out of touch" with the concerns of average Americans.

Well, it's begun again in this political season:



Symbolism is powerful in politics: Gerald Ford munching into a tamale without taking off the husk, George HW Bush in awe of a grocer scanner, Mike Dukakis in the tank. But, let's be real here: wouldn't you rather have your candidate concerned with knowing what's going in Iraq or Afghanistan than whether they pump their own gas?