Friday, October 14, 2011

Tester-Rehberg: The Third Quarter Fundraising Numbers

And now Rehberg's numbers for the third quarter are out. Looks like he raised just under $700,000 and Tester raised more than $1.2 million. See Matt Gouras' story here.

Much of the emphasis will be on how Tester continues to outraise Rehberg. That story line is less important: incumbents typically outraise challengers. There are three key questions that must be asked:

1. Does Rehberg have enough money to carry out his plan?
2. What kind of outside support will both candidates get?
3. What's each campaign's burn rate?

I'll look at that information in an upcoming post. Bottom line: both candidates will be well-funded and will have the resources they need to win. Remember, many of the challengers who toppled incumbents in 2006, 2008, and 2010 did not spend the most money. The critical question is this: is there enough money to make the race competitive?

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